London agency RKCR / Y & R launched the airline Virgin Atlantic first global TV campaign in style savers Bond. The initiative goes under the slogan "Do your airline is either there or not» / «Your airline's either got it or it hasn't» and starts imidzhevym spots, demonstrating a fabulous metaphor for the journey in the company of Virgin Atlantic. As the soundtrack of advertising sounds a cover version of songs «Feeling Good» performed by the rock band Muse.